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Rational ritual : culture, coordination, and common knowledge /

Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chwe, Michael Suk-Young, 1965- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton University Press, 2013.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Chwe, Michael Suk-Young,  |d 1965-  |e author. 
245 1 0 |a Rational ritual :  |b culture, coordination, and common knowledge /  |c Michael Suk-Young Chwe ; with a new afterword by the author. 
260 |b Princeton University Press,  |c 2013. 
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520 |a Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge. Game theory shows that in order to coordinate its actions, a group of people must form "common knowledge." Each person wants to participate only if others also participate. Members must have knowledge of each other, knowledge of that knowledge, knowledge of the knowledge of that knowledge, and so on. Michael Chwe applies this insight, with striking erudition, to analyze a range of rituals across history and cultures. He shows that public ceremonies are powerful not simply because they transmit meaning from a central source to each audience member but because they let audience members know what other members know. For instance, people watching the Super Bowl know that many others are seeing precisely what they see and that those people know in turn that many others are also watching. This creates common knowledge, and advertisers selling products that depend on consensus are willing to pay large sums to gain access to it. Remarkably, a great variety of rituals and ceremonies, such as formal inaugurations, work in much the same way. By using a rational-choice argument to explain diverse cultural practices, Chwe argues for a close reciprocal relationship between the perspectives of rationality and culture. He illustrates how game theory can be applied to an unexpectedly broad spectrum of problems, while showing in an admirably clear way what game theory might hold for scholars in the social sciences and humanities who are not yet acquainted with it 
520 8 |a In a new afterword, Chwe delves into new applications of common knowledge, both in the real world and in experiments, and considers how generating common knowledge has become easier in the digital age. 
505 0 |a List of Figures and Tables -- Preface -- 1. Introduction -- What this book is good for ; The argument ; Coordination problems ; Common knowledge ; Where the argument comes from -- 2. Applications -- Ceremonies and authority ; How do rituals work? ; Inward-facing circles ; On the waterfront ; Believe the hype ; The price of publicity ; Strong links and weak links ; The chapel in the Panopticon -- 3. Elaborations -- Competing explanations ; Is comrnon knowledge an impossible ideal? ; Meaning and common knowledge ; Contesting common knowledge ; Common knowledge and history ; Common knowledge and group identity -- 4. Conclusion -- Appendix. The argument expressed diagrammatically -- Afteword to the 2013 edition. 
505 8 |a Cover; Title; Copyright; Dedication; Contents; List of Figures and Tables; Figures; Tables; Preface; 1. Introduction; What This Book Is Good For; The Argument; Coordination Problems; Common Knowledge; Where the Argument Comes From; 2. Applications; Ceremonies and Authority; How Do Rituals Work?; Inward-Facing Circles; 1. Kiva, Chetro Ked, Chaco Canyon, New Mexico. Reprinted from Stephen H. Lekson, Great Pueblo Architecture of Chaco Canyon, New Mexico, (Albuquerque, N.M.: National Park Service, 1984). Photograph courtesy of National Park Service, Chaco Canyon National Historical Park. 
505 8 |a 2. City Hall, Fort Worth, Texas. Reprinted from Charles T. Goodsell, The Social Meaning of Civic Space: Studying Political Authority through Architecture (Lawrence: University Press of Kansas, 1988), reprinted by permission of the University Press of Kansas. Photograph by Charles Goodsell. 3. Festival of Liberty, October 1792. Reprinted from Révolutions de Paris: Dédiés á la nation et au district des Petits Augustins, no. 171. (Paris: Imprimerie des Révolutions, 1792). Courtesy of Fales Library, New York University.; On the Waterfront. 
505 8 |a 4. ""Payday."" From On the Waterfront, 1954, renewed 1982 ©Columbia Pictures Industries, Inc. All Rights Reserved. Courtesy of Columbia Pictures.5. About to ascend. From On the Waterfront, 1954, renewed 1982 ©Columbia Pictures Industries, Inc. All Rights Reserved. Courtesy of Columbia Pictures.; 6. Ship's hold as amphitheater. From On the Waterfront, 1954, renewed 1982 ©Columbia Pictures Industries, Inc. All Rights Reserved. Courtesy of Columbia Pictures.; Believe the Hype; 7. ""If your friends were entirely frank with you."" Reprinted from Literary Digest, November 21, 1921. 
505 8 |a 8. ""True Story: A Sign of the Times, "" Jacobs Field, Cleveland, Ohio. By derf. Reprinted from Chicago Reader, September 13, 1996, section 4, page 28, reprinted by permission of John Backderf.1. Products advertised on the Super Bowl, 1989-2000.; The Price of Publicity; 2. Average audience size and average cost per thousand for various brand categories.; 9. Cost per thousand versus average audience size.; 3. Regressions of average cost per thousand on average audience size, demographic characteristics, four-week reach, and social good.; 10. Total cost of campaign versus four-week reach. 
505 8 |a 11. Cost per thousand versus total cost of campaign. Strong Links and Weak Links; 12. Strong links and weak links.; 13. Square and kite.; The Chapel in the Panopticon; 14. Unit F, Stateville Correctional Center, Stateville, Illinois. Reprinted from Gary Marx and Christi Parsons, ""Dangers of the Front Line, "" Chicago Tribune, November 11, 1996. Tribune photograph by John Smierciak. 
504 |a Includes bibliographical references and index. 
546 |a In English. 
590 |a JSTOR  |b Books at JSTOR All Purchased 
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590 |a JSTOR  |b Books at JSTOR Demand Driven Acquisitions (DDA) 
650 0 |a Knowledge, Sociology of. 
650 0 |a Cognition and culture. 
650 0 |a Collective behavior. 
650 0 |a Rites and ceremonies  |x Social aspects. 
650 0 |a Rational choice theory. 
650 2 |a Mass Behavior 
650 6 |a Sociologie de la connaissance. 
650 6 |a Cognition et culture. 
650 6 |a Comportement collectif. 
650 6 |a Rites et cérémonies  |x Aspect social. 
650 6 |a Théorie des choix rationnels. 
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650 7 |a Knowledge, Sociology of  |2 fast 
650 7 |a Rational choice theory  |2 fast 
650 7 |a Rites and ceremonies  |x Social aspects  |2 fast 
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