Tabla de Contenidos:
  • 1. Women's brands and brands of women : segmenting audiences and network identities
  • 2. Fighting for families and femininity : the hybrid narratives of the action drama
  • 3. Sex, careers, and Mr. Right in comedic dramas : the "new" new women of Ally McBeal and Sex and the city
  • 4. Same story, different channel? Returning home and starting over in protagonist-centered family dramas
  • 5. Of female cops and docs : the reformulation of workplace dramas and other trends in mixed-sex ensembles.