Endless propaganda : the advertising of public goods /

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"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rutherford, Paul, 1944- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto ; Buffalo : University of Toronto Press, [2000]
Temas:
Social marketing > United States.
Social marketing > Canada.
Social marketing > Europe.
Advertising, Public service > United States.
Advertising, Public service > Canada.
Advertising, Public service > Europe.
Advocacy advertising > United States.
Advocacy advertising > Canada.
Advocacy advertising > Europe.
Advocacy advertising > Social aspects > United States.
Television advertising > Social aspects > United States.
Advocacy advertising > Social aspects.
Television advertising > Social aspects.
Publicité-plaidoyer > Aspect social > États-Unis.
Publicité télévisée > Aspect social > États-Unis.
Publicité-plaidoyer > Aspect social.
Publicité télévisée > Aspect social.
Marketing social > États-Unis.
Marketing social > Canada.
Marketing social > Europe.
Publicité d'intérêt public > États-Unis.
Publicité d'intérêt public > Canada.
Publicité d'intérêt public > Europe.
Publicité-plaidoyer > États-Unis.
Publicité-plaidoyer > Canada.
Publicité-plaidoyer > Europe.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Advertising, Public service.
Advocacy advertising.
Social marketing.
Werbung
Propaganda
Öffentliches Gut
Advertenties.
Sociale verantwoordelijkheid.
Gedragsbeïnvloeding.
Marketing social > Europe de l'Ouest.
Publicité d'intérêt public > Europe de l'Ouest.
Publicité engagée.
Services publics.
Bien commun.
Publicité télévisée.
Propagande.
Canada.
Europe.
United States.
États-Unis.
USA.
Electronic books.
e-books.
Livres numériques.
Acceso en línea:Texto completo
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Endless Propaganda : The Advertising of Public Goods /
por Rutherford, Paul, 1944-
Publicado 2000
Texto completo
Electrónico eBook
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