Endless propaganda : the advertising of public goods /

Mostrar otras versiones (1)

"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "p...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rutherford, Paul, 1944- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto ; Buffalo : University of Toronto Press, [2000]
Temas:
Social marketing > United States.
Social marketing > Canada.
Social marketing > Europe.
Advertising, Public service > United States.
Advertising, Public service > Canada.
Advertising, Public service > Europe.
Advocacy advertising > United States.
Advocacy advertising > Canada.
Advocacy advertising > Europe.
Advocacy advertising > Social aspects > United States.
Television advertising > Social aspects > United States.
Advocacy advertising > Social aspects.
Television advertising > Social aspects.
Publicité-plaidoyer > Aspect social > États-Unis.
Publicité télévisée > Aspect social > États-Unis.
Publicité-plaidoyer > Aspect social.
Publicité télévisée > Aspect social.
Marketing social > États-Unis.
Marketing social > Canada.
Marketing social > Europe.
Publicité d'intérêt public > États-Unis.
Publicité d'intérêt public > Canada.
Publicité d'intérêt public > Europe.
Publicité-plaidoyer > États-Unis.
Publicité-plaidoyer > Canada.
Publicité-plaidoyer > Europe.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Advertising, Public service.
Advocacy advertising.
Social marketing.
Werbung
Propaganda
Öffentliches Gut
Advertenties.
Sociale verantwoordelijkheid.
Gedragsbeïnvloeding.
Marketing social > Europe de l'Ouest.
Publicité d'intérêt public > Europe de l'Ouest.
Publicité engagée.
Services publics.
Bien commun.
Publicité télévisée.
Propagande.
Canada.
Europe.
United States.
États-Unis.
USA.
Electronic books.
e-books.
Livres numériques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: Advertising as Propaganda
  • Part I: Beginnings. *Habermas's Lament. The Imperialism of the Market: The United States, 1940-1970
  • Part II: Authority's Work. *Gramsci: Hegemony. Restoring Order: Nixon's America, Etcetera
  • Governing Affluence: The First World in the Seventies
  • Part III: Campaigns of Truth. *Foucault: Discipline. Healthy Bodies, or the New Paranoia
  • Charitable Souls: The Practice of Altruism
  • Administered Minds, or Shaming the Citizenry
  • Appropriations: Benetton and Others
  • *A 'Risk' Technology
  • Part IV: Progress and Its Ills. *Ricoeur: Utopia/Dystopia. Technopia and Other Corporate Dreams
  • Green Nightmares: Humanity versus Nature
  • Part V: Hyperrealities.*Baudrillard and Company: Spectacle, Image, Simulacrum. When Politics Becomes Advertising: The American Scene
  • Conclusion: Postmodern Democracy.

Ejemplares similares