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Innovation Prowess : Leadership Strategies for Accelerating Growth.
A framework for achieving superior rates of organic growthAchieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm's ambitious growth targets and suffer slow growth. What distinguishes these growth laggard...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Wharton Digital Press,
2013.
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| Colección: | Wharton Executive Essentials.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preface; Introduction: The Growth Challenge; Growth Laggards vs. Leaders: The Difference Is Innovation Prowess; A Disciplined Process Is the First Step Toward Accelerating Growth; Chapter One: Set the Growth Strategy; Setting the Growth Objectives: Can We Close the Growth Gap?; Establishing Scope and Boundaries; Developing a Strategic Posture; Allocating Resources; Guidance for Managers: Test Your Growth Strategy; Chapter Two: Expand the Search for Growth Opportunities; Full-Spectrum Innovation; The 14 Growth Pathways; Pathway 1: Satisfy latent or unmet needs.
- Pathway 2: Overcome barriers to consumptionPathway 3: Enter new segments, categories, or geographies; Pathway 4: Improve the customer experience across all touch points; Pathway 5: Develop innovative new products, services, or platforms; Pathway 6: Provide integrated solutions; Pathway 7: Innovative imitation; Pathway 8: Innovate the value profile; Pathway 9: Enable "sense and respond" capabilities; Pathway 11: Go to market more effectively; Pathway 12: Shrink the core, expand the network30; Pathway 13: Reconfigure core processes; Pathway 14: Change how the firm makes money; Conclusion.
- Guidance for Managers: Navigate the PathwaysChapter Three: Converge on the Best Opportunities; Refine the Opportunity Set; Screen for Learning38; Assess and Contain Risk; Develop and Launch the Best Opportunties; Guidance for Managers: Examine Your Current Practices; Chapter Four: Apply Innovation Prowess to Accelerate Growth; Innovation Culture; Innovation Capabilities; Innovation Configuration; Improving and Applying Your Innovation Prowess; Guidance for Managers: Assess Your Innovation Ability; Conclusion; Handrail 1: Focus Relentlessly on Customer Value.
- Handrail 2: Balance Discipline and CreativityHandrail 3: Profit from Uncertainty; Handrail 4: Master Ambidexterity; Handrail 5: Mobilize the Entire Organization; Appendix A: Positioning Projects on the Matrix; Appendix B: The Real-Win-Worth It Screen; About the Author; About the Wharton Executive Essentials Series; About Wharton Digital Press; About The Wharton School; Wharton on Strategy; © 2013 by George S. Day; About the Book.