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Media franchising : creative license and collaboration in the culture industries /
While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dyn...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
New York University Press,
[2013]
|
| Colección: | Postmillennial pop.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Johnson, Derek, |d 1979- |e author. | |
| 245 | 1 | 0 | |a Media franchising : |b creative license and collaboration in the culture industries / |c Derek Johnson. |
| 246 | 3 | 0 | |a Creative license and collaboration in the culture industries |
| 264 | 1 | |a New York : |b New York University Press, |c [2013] | |
| 300 | |a 1 online resource (ix, 289 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Postmillennial Pop | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction : an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion : future exchanges and iterations. | |
| 520 | |a While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising. In this book, the author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a Cultural industries. | |
| 650 | 0 | |a Franchises (Retail trade) | |
| 650 | 6 | |a Industries culturelles. | |
| 650 | 6 | |a Concessions (Commerce de détail) | |
| 650 | 7 | |a franchises. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Franchises. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Telecommunications. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a Cultural industries. |2 fast |0 (OCoLC)fst00885002 | |
| 650 | 7 | |a Franchises (Retail trade) |2 fast |0 (OCoLC)fst00933627 | |
| 776 | 0 | 8 | |i Print version: |a Johnson, Derek, 1979- |t Media franchising. |d New York : New York University Press, [2013] |z 9780814743478 |w (DLC) 2012040758 |w (OCoLC)816499041 |
| 830 | 0 | |a Postmillennial pop. | |
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