Cargando…
Flux : what marketing managers need to navigate the new environment /
The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | JSTOR_ocn829905884 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 130312s2012 onca ob 001 0 eng d | ||
| 040 | |a YDXCP |b eng |e pn |c YDXCP |d OCLCO |d CELBN |d OCLCQ |d E7B |d JSTOR |d N$T |d OCLCF |d OCLCQ |d EBLCP |d OCLCQ |d AGLDB |d MERUC |d OCLCQ |d STF |d EZ9 |d VTS |d CEF |d OCLCQ |d YOU |d CUS |d AU@ |d OCLCQ |d UKAHL |d OCLCQ |d K6U |d INARC |d OCLCO |d OCLCQ |d P@U |d OCLCQ |d CNCNC |d OCLCO | ||
| 019 | |a 923828140 | ||
| 020 | |a 144269839X |q (electronic bk.) | ||
| 020 | |a 9781442698390 |q (electronic bk.) | ||
| 020 | |z 9781442644038 | ||
| 020 | |z 1442644036 | ||
| 029 | 1 | |a DEBBG |b BV041091129 | |
| 029 | 1 | |a DEBBG |b BV042960890 | |
| 029 | 1 | |a DEBSZ |b 423719165 | |
| 029 | 1 | |a NZ1 |b 15027863 | |
| 035 | |a (OCoLC)829905884 |z (OCoLC)923828140 | ||
| 037 | |a 22573/ctt2jwvr8 |b JSTOR | ||
| 050 | 4 | |a HF5415.13 |b .F58 2012 | |
| 055 | 8 | |a HF5415.13 |b F58 2012 | |
| 072 | 7 | |a BUS043000 |2 bisacsh | |
| 072 | 7 | |a BUS063000 |2 bisacsh | |
| 072 | 7 | |a BUS000000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Flux : |b what marketing managers need to navigate the new environment / |c edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin. |
| 246 | 3 | 0 | |a What marketing managers need to navigate the new environment |
| 260 | |a Toronto : |b University of Toronto Press, |c 2012. | ||
| 300 | |a 1 online resource (xiv, 326 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a Introduction: the evolving role of the marketing manager -- Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman -- 2. Losing control and loving it / David Dunne -- 3. Brand extension strategy: an integrative framework / Sridhar Moorthy -- 4. What makes the internet different? / Avi Goldfarb -- Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell -- 6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai -- 7. Marketing management when facing forward-looking consumers / Andrew T. Ching -- 8. Strategic forward-looking marketing management / Ron N. Borkovsky -- 9. Just imagine: the role of visualization in new product evaluation / Min Zhao -- 10. The role of morality in consumer decisions / Nina Malzar -- Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi -- 12. Hang on: the psychology of time and implications for designing queues / Dilip Soman -- 13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal -- 14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo -- 15. Managing brands by leveraging academic research / Delaine Hampton. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers. | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |x Decision making |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Soberman, David, |d 1960- |e editor. | |
| 700 | 1 | |a Soman, Dilip, |e editor. | |
| 776 | 0 | 8 | |i Print version: |z 9781442644038 |z 1442644036 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.3138/j.ctt2ttgwg |z Texto completo |
| 938 | |a Project MUSE |b MUSE |n musev2_105813 | ||
| 938 | |a Internet Archive |b INAR |n fluxwhatmarketin0000unse | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH35092177 | ||
| 938 | |a Canadian Electronic Library |b CELB |n 10661142 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4672982 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL3284842 | ||
| 938 | |a ebrary |b EBRY |n ebr10661142 | ||
| 938 | |a EBSCOhost |b EBSC |n 682871 | ||
| 938 | |a YBP Library Services |b YANK |n 10254840 | ||
| 938 | |a YBP Library Services |b YANK |n 9732661 | ||
| 994 | |a 92 |b IZTAP | ||