Flux : what marketing managers need to navigate the new environment /

Mostrar otras versiones (1)

The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Soberman, David, 1960- (Editor ), Soman, Dilip (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, 2012.
Temas:
Marketing > Management.
Marketing > Decision making.
Consumer behavior.
Marketing > Gestion.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Marketing > Decision making
Marketing > Management
Electronic books.
Acceso en línea:Texto completo
Descripción
Sumario:The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
Descripción Física:1 online resource (xiv, 326 pages) : illustrations
Bibliografía:Includes bibliographical references and indexes.
ISBN:144269839X
9781442698390

Ejemplares similares