Why I buy : self, taste, and consumer society in America /
Why do we buy? How do our acts of -- and ideas about -- consumption impact our selves, our institutions, and our societies? An incisive response to these questions, Why I Buy explains how consumption came to give meaning and value to social and personal life. Balancing psychological, conceptual, and...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bristol :
Intellect,
2013.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : my self and consumer society
- Dualism : what I really am
- Individualism : the liberal dream of the rugged individualist
- Expressivism : I sing myself
- Consumer society
- Advertisements : representations of the self
- The rest of the world : an empirical test
- Conclusion: What next?