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Spreadable media : creating value and meaning in a networked culture /

This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralize...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jenkins, Henry, 1958-
Otros Autores: Ford, Sam, 1983-, Green, Joshua (Joshua Benjamin)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, [2013]
Colección:Postmillennial pop.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Where Web 2.0 went wrong
  • Reappraising the residual
  • The value of media engagement
  • What constitutes meaningful participation?
  • Designing for spreadability
  • Courting supporters for independent media
  • Thinking transnationally.