Spreadable media : creating value and meaning in a networked culture /
This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralize...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
New York University Press,
[2013]
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Colección: | Postmillennial pop.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Where Web 2.0 went wrong
- Reappraising the residual
- The value of media engagement
- What constitutes meaningful participation?
- Designing for spreadability
- Courting supporters for independent media
- Thinking transnationally.