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|a Sampson, Tony D.
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|a Virality :
|b Contagion Theory in the Age of Networks /
|c Tony D. Sampson.
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264 |
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|a Minneapolis :
|b University of Minnesota Press,
|c 2012.
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300 |
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|a 1 online resource (237 pages) :
|b illustrations
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|a text
|b txt
|2 rdacontent
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|a Print version record.
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|a Resuscitating Tarde's diagram in the age of networks -- What spreads? from memes and crowds to the phantom events of desire and belief -- What diagram? toward a political economy of desire and contagion -- From terror contagion to the virality of love -- Tardean hypnosis : capture and escape in the age of contagion.
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|a "Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's "virality" is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview ..."--Publisher description.
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|a Includes bibliographical references (pages 195-221) and index.
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546 |
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|a English.
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590 |
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|a JSTOR
|b Books at JSTOR Evidence Based Acquisitions
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|a JSTOR
|b Books at JSTOR Demand Driven Acquisitions (DDA)
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|a JSTOR
|b Books at JSTOR All Purchased
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|a Tarde, Gabriel de,
|d 1843-1904.
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|a Tarde, Gabriel de,
|d 1843-1904
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|a Imitation.
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|a Social interaction.
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|a Imitative Behavior
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|a Imitation (Psychologie)
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|a Interaction sociale.
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|a Foules.
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|a PSYCHOLOGY
|x Social Psychology.
|2 bisacsh
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|a PHILOSOPHY
|x General.
|2 bisacsh
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|a Crowds
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|a Imitation
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|a Interaktion
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|a Nachahmung
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|a Gruppendynamik
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|a Massenpsychologie
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|a Social interaktion.
|2 sao
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