Marketing nutrition : soy, functional foods, biotechnology, and obesity /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wansink, Brian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, 2005.
Colección:The food series.
Temas:
Communication in diet therapy.
Patient education.
Food habits.
Nutrition.
Marketing.
Marketing
Consumer Behavior > economics
Food Industry > economics
Patient Education as Topic
Feeding Behavior
Nutritional Physiological Phenomena
Communication en diétothérapie.
Éducation des patients.
Habitudes alimentaires.
marketing.
MEDICAL > Diet Therapy.
MEDICAL > Nursing > Nutrition.
BUSINESS & ECONOMICS > Marketing > General.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Nutrition knowledge that matters
  • Classified World War II secrets
  • If it sounds good, it tastes good
  • Profiling the perfect consumer
  • Mental maps that lead to consumer insights
  • Targeting nutritional gatekeepers
  • The de-marketing of obesity
  • Why five-a-day programs often fail
  • Winning the biotechnology battle
  • Managing consumer reactions to food crises
  • Leveraging Food and Drug Administration health claims
  • Health claims: when less equals more
  • Introducing unfamiliar foods to unfamiliar lands
  • Global best practices
  • Conclusion: looking backward and speeding forward.

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