Creatures of politics : media, message, and the American presidency /

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It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential pol...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lempert, Michael (Autor), Silverstein, Michael, 1945-2020 (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bloomington, Ind. : Indiana University Press, 2012.
Temas:
Communication in politics > United States.
Presidential candidates > United States > Language.
Rhetoric > Political aspects > United States.
Communication politique > États-Unis.
Discours politique > États-Unis.
POLITICAL SCIENCE > Government > National.
SOCIAL SCIENCE > Anthropology > Cultural.
Communication in politics.
Presidential candidates > Language.
Rhetoric > Political aspects.
Politieke communicatie.
Massamedia.
Presidenten.
Politici.
United States.
Verenigde Staten.
Acceso en línea:Texto completo
Descripción
Sumario:It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call ""message."" Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments i.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780253007568
0253007569
9781283546102
1283546108
9786613858559
6613858552

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