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Authentic TM : the politics and ambivalence in a brand culture /
Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is nearly universal. But while the practice of b...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
New York University Press,
©2012.
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| Colección: | Critical cultural communication.
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| Temas: | |
| Acceso en línea: | Texto completo |
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