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Authentic TM : the politics and ambivalence in a brand culture /

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is nearly universal. But while the practice of b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Banet-Weiser, Sarah, 1966- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : New York University Press, ©2012.
Colección:Critical cultural communication.
Temas:
Acceso en línea:Texto completo
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por Banet-Weiser, Sarah, 1966-
Publicado 2012
Texto completo
Electrónico eBook