Authentic TM : the politics and ambivalence in a brand culture /

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Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is nearly universal. But while the practice of b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Banet-Weiser, Sarah, 1966- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : New York University Press, ©2012.
Colección:Critical cultural communication.
Temas:
Brand name products.
Produits de marque.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > Media Studies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: branding the authentic
  • Branding consumer citizens : gender and the emergence of brand culture
  • Branding the post-feminist self : the labor of femininity
  • Branding creativity : creative cities, street art, and "making your name sing"
  • Branding politics : shopping for change?
  • Branding religion : "I'm like totally saved"
  • Conclusion: the politics of ambivalence
  • Notes
  • Index
  • About the author.

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