Authentic TM : the politics and ambivalence in a brand culture /
Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is nearly universal. But while the practice of b...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Banet-Weiser, Sarah, 1966- (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, NY :
New York University Press,
©2012.
|
Colección: | Critical cultural communication.
|
Temas: | |
Acceso en línea: | Texto completo |
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