Buy it now : lessons from eBay /

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In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: White, Michele, 1962-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham, N.C. : Duke University Press, 2012.
Colección:Online access with subscription: Duke University Press.
Temas:
EBay (Firm)
Internet > Social aspects.
Electronic commerce > Social aspects.
Internet and women.
Online identities.
Internet > Aspect social.
Commerce électronique > Aspect social.
Internet et femmes.
Identité numérique.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
COMPUTERS > Social Aspects > Human-Computer Interaction.
Acceso en línea:Texto completo
Descripción
Sumario:In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user, "" allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms.
Descripción Física:1 online resource (xii, 317 pages : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780822391876
0822391872
9786613854568
6613854565
1283542110
9781283542111

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