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A novel marketplace : mass culture, the book trade, and postwar American fiction /
"In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novel...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
University of Pennsylvania Press,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : selling the novel in the age of mass culture
- Constructing the postwar art novel : the making and marketing of The sheltering sky
- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture
- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit
- From novel to blockbuster : Peyton Place and the narrative of cultural decline
- 1959 and beyond : mergers, acquisitions, and Norman Mailer
- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.