Cargando…

A novel marketplace : mass culture, the book trade, and postwar American fiction /

"In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novel...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brier, Evan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : University of Pennsylvania Press, ©2010.
Temas:
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000Ma 4500
001 JSTOR_ocn802052849
003 OCoLC
005 20231005004200.0
006 m o d
007 cr cn|||||||||
008 090612s2010 pau ob 001 0 eng d
010 |z  2009023569 
040 |a E7B  |b eng  |e pn  |c E7B  |d OCLCO  |d IDEBK  |d JSTOR  |d P@U  |d OCLCF  |d COO  |d OCLCQ  |d OCLCO  |d YDXCP  |d OCLCO  |d OCLCQ  |d OCLCO  |d EBLCP  |d OCL  |d OCLCQ  |d AZK  |d OCLCO  |d LOA  |d COCUF  |d MOR  |d PIFAG  |d ZCU  |d OCLCQ  |d MERUC  |d OCLCQ  |d IOG  |d U3W  |d EZ9  |d STF  |d WRM  |d NRAMU  |d ICG  |d TXC  |d VT2  |d OCLCQ  |d LVT  |d TKN  |d DKC  |d OCLCQ  |d INARC  |d OCLCO  |d VLY  |d OCLCA  |d OCLCO  |d OCLCQ  |d VI# 
019 |a 961486728  |a 962713584  |a 1162547008 
020 |a 9780812201444  |q (electronic bk.) 
020 |a 0812201442  |q (electronic bk.) 
020 |z 0812242076  |q (alk. paper) 
020 |z 9780812242072  |q (alk. paper) 
020 |a 1283889935 
020 |a 9781283889933 
029 1 |a AU@  |b 000053296137 
029 1 |a AU@  |b 000062427948 
029 1 |a DEBBG  |b BV044117661 
029 1 |a GBVCP  |b 1003707882 
029 1 |a NZ1  |b 15198221 
029 1 |a AU@  |b 000070012638 
035 |a (OCoLC)802052849  |z (OCoLC)961486728  |z (OCoLC)962713584  |z (OCoLC)1162547008 
037 |a 22573/ctt35bxq7  |b JSTOR 
043 |a n-us--- 
050 4 |a PS379  |b .B675 2010eb 
072 7 |a LIT004020  |2 bisacsh 
082 0 4 |a 813/.5409  |2 22 
084 |a HU 1110  |2 rvk 
049 |a UAMI 
100 1 |a Brier, Evan. 
245 1 2 |a A novel marketplace :  |b mass culture, the book trade, and postwar American fiction /  |c Evan Brier. 
260 |a Philadelphia :  |b University of Pennsylvania Press,  |c ©2010. 
300 |a 1 online resource (199 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |2 rdaft 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction : selling the novel in the age of mass culture -- Constructing the postwar art novel : the making and marketing of The sheltering sky -- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture -- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit -- From novel to blockbuster : Peyton Place and the narrative of cultural decline -- 1959 and beyond : mergers, acquisitions, and Norman Mailer -- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail. 
520 1 |a "In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably. Analyzing a range of mid-century novels - including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place - Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most under threat. During this anxious historical moment, the book business underwent an improbable expansion, by capitalizing on an economic boom and a rising population of educated consumers and by forming institutional alliances with educators and cold warriors to promote reading as both a cultural and political good." "A Novel Marketplace tells how the book trade and the novelists themselves successfully positioned their works as embattled holdouts against an oppressive mass culture, even as publishers formed partnerships with mass-culture institutions that foreshadowed the multimedia mergers to come in the 1960s. As a foil for and a partner to literary institutions, mass media corporations assisted in fostering the novel's development as both culture and commodity."--Jacket. 
546 |a English. 
590 |a JSTOR  |b Books at JSTOR All Purchased 
590 |a JSTOR  |b Books at JSTOR Demand Driven Acquisitions (DDA) 
590 |a JSTOR  |b Books at JSTOR Evidence Based Acquisitions 
650 0 |a American fiction  |y 20th century  |x History and criticism. 
650 0 |a Fiction  |x Publishing  |z United States  |x History  |y 20th century. 
650 0 |a Literature publishing  |x Economic aspects  |z United States  |x History  |y 20th century. 
650 0 |a Authors and publishers  |z United States  |x History  |y 20th century. 
650 6 |a Roman américain  |y 20e siècle  |x Histoire et critique. 
650 6 |a Littérature  |x Édition  |x Aspect économique  |z États-Unis  |x Histoire  |y 20e siècle. 
650 6 |a Écrivains et éditeurs  |z États-Unis  |x Histoire  |y 20e siècle. 
650 7 |a LITERARY CRITICISM  |x American  |x General.  |2 bisacsh 
650 7 |a American fiction.  |2 fast  |0 (OCoLC)fst00807048 
650 7 |a Authors and publishers.  |2 fast  |0 (OCoLC)fst00821733 
650 7 |a Fiction  |x Publishing.  |2 fast  |0 (OCoLC)fst00923744 
650 7 |a Literature publishing  |x Economic aspects.  |2 fast  |0 (OCoLC)fst01000112 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
650 7 |a Literatur  |2 gnd 
650 7 |a Buchhandel  |2 gnd 
650 7 |a Massenkultur  |2 gnd 
651 7 |a USA  |2 gnd 
650 7 |a Buchhandel  |z USA  |y Geschichte 20. Jh.  |2 idsbb 
650 7 |a Roman  |z amerikanischer  |y Geschichte 20. Jh.  |2 idsbb 
650 7 |a Massenkultur  |z USA  |y Geschichte 20. Jh.  |2 idsbb 
650 7 |a Amerikansk litteratur  |x historia  |y 1900-talet.  |2 sao 
650 7 |a Bokutgivning  |z Förenta staterna  |y 1900-talet.  |2 sao 
648 7 |a 1900-1999  |2 fast 
648 7 |a Geschichte 1945-1960  |2 swd 
655 7 |a Criticism, interpretation, etc.  |2 fast  |0 (OCoLC)fst01411635 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
776 0 8 |i Print version:  |a Brier, Evan.  |t Novel marketplace.  |d Philadelphia : University of Pennsylvania Press, ©2010  |w (DLC) 2009023569 
856 4 0 |u https://jstor.uam.elogim.com/stable/10.2307/j.ctt3fhz71  |z Texto completo 
938 |a Internet Archive  |b INAR  |n novelmarketplace0000brie 
938 |a EBL - Ebook Library  |b EBLB  |n EBL3441696 
938 |a ebrary  |b EBRY  |n ebr10576137 
938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n cis24443584 
938 |a Project MUSE  |b MUSE  |n muse18467 
938 |a YBP Library Services  |b YANK  |n 9900617 
994 |a 92  |b IZTAP