Innovation reinvented : six games that drive growth /

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"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Miller, Roger, 1938- (Autor), Côté, Marcel, (Economist), 1942- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto [Ont.] : University of Toronto Press, ©2012
Temas:
Technological innovations > Economic aspects.
Competition.
Economic development.
Success in business.
Economic Competition
Innovations > Aspect économique.
Compétitivité (Économie)
Développement économique.
Succès dans les affaires.
economic development.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Industries > General.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Introducing the games. The diversity of innovation
  • Peering into the black box
  • Searching for patterns
  • The games of innovation
  • Emerging and mature markets
  • Product architecture
  • The six games of innovation. Eureka!
  • The special case of the pharmaceutical sector
  • Battles of architecture
  • Breakthrough games: high technology craft
  • New and improved
  • Mass customization
  • Pushing the envelope
  • Transitions
  • Looking ahead. Winning strategies
  • Public policies
  • Rethinking innovation
  • End notes.

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