Electing the president, 2008 : the insiders' view /

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This ringside seat to a historic presidential election allows readers to eavesdrop on the first discussion between the consultants who managed the campaigns of John McCain and Barack Obama.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Jamieson, Kathleen Hall
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : University of Pennsylvania Press, ©2009.
Colección:EBL-Schweitzer
Temas:
2008
Political campaigns > United States > Case studies.
Presidents > United States > Election > 2008.
POLITICAL SCIENCE > Political Process > Elections.
Political campaigns.
Presidents > Election.
United States.
Case studies.
Études de cas.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Introduction; The National Annenberg Election Survey; 1. The Vice Presidential Campaign; 2. Campaign Management and Field Operations; 3. Campaign Organization and Strategy; 4. The Role of Polling; 5. Advertising; 6. The Campaign and the Press; 7. Political Party Panel; 8. Democratic/Liberal Panel; 9. Republican/Conservative Panel; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y.

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