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Freud on Madison Avenue : motivation research and subliminal advertising in America /
Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational resear...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
University of Pennsylvania Press,
©2010.
|
| Colección: | EBL-Schweitzer
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Samuel, Lawrence R. | |
| 245 | 1 | 0 | |a Freud on Madison Avenue : |b motivation research and subliminal advertising in America / |c Lawrence R. Samuel. |
| 260 | |a Philadelphia : |b University of Pennsylvania Press, |c ©2010. | ||
| 300 | |a 1 online resource (218 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter. | ||
| 546 | |a In English. | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 650 | 0 | |a Consumer behavior |z United States |x History. | |
| 650 | 0 | |a Advertising |z United States |x Psychological aspects |x History. | |
| 650 | 0 | |a Subliminal advertising |z United States |x History. | |
| 650 | 0 | |a Motivation research (Marketing) |z United States |x History. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis |x Histoire. | |
| 650 | 6 | |a Publicité |z États-Unis |x Aspect psychologique |x Histoire. | |
| 650 | 6 | |a Publicité subliminale |z États-Unis |x Histoire. | |
| 650 | 6 | |a Études de motivation (Marketing) |z États-Unis |x Histoire. | |
| 650 | 7 | |a HISTORY |z United States |y 20th Century. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Motivation research (Marketing) |2 fast | |
| 650 | 7 | |a Subliminal advertising |2 fast | |
| 651 | 7 | |a United States |2 fast | |
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| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781283896863 |
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