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Anime's media mix : franchising toys and characters in Japan /
In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mod...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Minneapolis :
University of Minnesota Press,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Steinberg, Marc, |d 1977- |e author. | |
| 245 | 1 | 0 | |a Anime's media mix : |b franchising toys and characters in Japan / |c Marc Steinberg. |
| 260 | |a Minneapolis : |b University of Minnesota Press, |c 2012. | ||
| 300 | |a 1 online resource (xvii, 314 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. | |
| 520 | |a In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day. | ||
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| 650 | 0 | |a Character merchandising |z Japan. | |
| 650 | 0 | |a Character toys |z Japan. | |
| 650 | 0 | |a Cartoon characters |z Japan. | |
| 650 | 0 | |a Comic strip characters |z Japan. | |
| 650 | 0 | |a Animated television programs |z Japan |x History and criticism. | |
| 650 | 0 | |a Animated films |z Japan |x History and criticism. | |
| 650 | 0 | |a Comic books, strips, etc. |z Japan |x History and criticism. | |
| 650 | 6 | |a Marchandisage de personnages |z Japon. | |
| 650 | 6 | |a Personnages-jouets |z Japon. | |
| 650 | 6 | |a Personnages de bandes dessinées, dessins animés, etc. |z Japon. | |
| 650 | 7 | |a ART |x Asian. |2 bisacsh | |
| 650 | 7 | |a ART |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a Animated films. |2 fast |0 (OCoLC)fst00809611 | |
| 650 | 7 | |a Animated television programs. |2 fast |0 (OCoLC)fst00809626 | |
| 650 | 7 | |a Cartoon characters. |2 fast |0 (OCoLC)fst00848070 | |
| 650 | 7 | |a Character merchandising. |2 fast |0 (OCoLC)fst01202346 | |
| 650 | 7 | |a Character toys. |2 fast |0 (OCoLC)fst00852286 | |
| 650 | 7 | |a Comic books, strips, etc. |2 fast |0 (OCoLC)fst00869145 | |
| 650 | 7 | |a Comic strip characters. |2 fast |0 (OCoLC)fst00869188 | |
| 651 | 7 | |a Japan. |2 fast |0 (OCoLC)fst01204082 | |
| 655 | 7 | |a Criticism, interpretation, etc. |2 fast |0 (OCoLC)fst01411635 | |
| 776 | 0 | 8 | |i Print version: |a Steinberg, Marc, 1977- |t Anime's media mix. |d Minneapolis : University of Minnesota Press, ©2012 |z 9780816675494 |w (DLC) 2011031800 |w (OCoLC)750401392 |
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