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Swift viewing : the popular life of subliminal influence /
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Durham, NC :
Duke University Press,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Acland, Charles R., |d 1963- | |
| 245 | 1 | 0 | |a Swift viewing : |b the popular life of subliminal influence / |c Charles R. Acland. |
| 260 | |a Durham, NC : |b Duke University Press, |c 2011. | ||
| 300 | |a 1 online resource (xiv, 307 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Subliminal communication as vernacular media critique -- Mind, media, and remote control -- The swift view -- Mind-probing ad-men -- Crossing the popular threshold -- The hidden and the overload -- From mass brainwashing to rapid mass learning -- Textual strategies for media saturation -- Critical reasoning in a cluttered age. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasn't kept the concept from having a long afterlife in the popular imagination. | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Subliminal advertising |z United States |x History. | |
| 650 | 0 | |a Popular culture |z United States |x History |y 20th century. | |
| 650 | 0 | |a Technology |x Social aspects |z United States. | |
| 650 | 6 | |a Publicité subliminale |z États-Unis |x Histoire. | |
| 650 | 6 | |a Culture populaire |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Popular culture. |2 fast |0 (OCoLC)fst01071344 | |
| 650 | 7 | |a Subliminal advertising. |2 fast |0 (OCoLC)fst01136598 | |
| 650 | 7 | |a Technology |x Social aspects. |2 fast |0 (OCoLC)fst01145202 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 776 | 0 | 8 | |i Print version: |a Acland, Charles R., 1963- |t Swift viewing. |d Durham [N.C.] : Duke University Press, 2011 |z 9780822349242 |z 0822349248 |w (DLC) 2011027424 |w (OCoLC)741103582 |
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