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Swift viewing : the popular life of subliminal influence /
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Durham, NC :
Duke University Press,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasn't kept the concept from having a long afterlife in the popular imagination. |
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| Descripción Física: | 1 online resource (xiv, 307 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0822393778 9780822393771 1283409100 9781283409100 |