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Twain's brand : humor in contemporary American culture /
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier na...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Jackson [Mississippi] :
University Press of Mississippi,
©2012.
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| Colección: | UPCC book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Twain's brand and the modern mood
- Standing up: the self-made comedian
- Humor and empire
- Kid stuff: the vernacular vision and the visual
- Vernacular
- Comic brands: more than funny business.