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Twain's brand : humor in contemporary American culture /
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier na...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Jackson [Mississippi] :
University Press of Mississippi,
©2012.
|
| Colección: | UPCC book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Lee, Judith Yaross, |d 1949- | |
| 245 | 1 | 0 | |a Twain's brand : |b humor in contemporary American culture / |c Judith Yaross Lee. |
| 260 | |a Jackson [Mississippi] : |b University Press of Mississippi, |c ©2012. | ||
| 300 | |a 1 online resource (xiv, 266 pages, 12 unnumbered pages of plates) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Twain's brand and the modern mood -- Standing up: the self-made comedian -- Humor and empire -- Kid stuff: the vernacular vision and the visual -- Vernacular -- Comic brands: more than funny business. | |
| 520 | |a Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier national and international brand of American humor in his day. And so it remains in ours, because Mark Twain's humor not only expressed views of self and society well ahead of its time, but also anticipated ways in which humor and culture coalesce in today's postindustrial information economy--the global trade in media. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed Nov. 1, 2013). | |
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a American wit and humor |x History and criticism. | |
| 650 | 6 | |a Humour américain |x Histoire et critique. | |
| 650 | 7 | |a HUMOR |x General. |2 bisacsh | |
| 650 | 7 | |a American wit and humor |2 fast | |
| 655 | 7 | |a Criticism, interpretation, etc. |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Lee, Judith Yaross, 1949- |t Twain's brand. |d Jackson : University Press of Mississippi, ©2012 |z 9781617036439 |w (DLC) 2012013004 |
| 830 | 0 | |a UPCC book collections on Project MUSE. | |
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