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Desegregating the Dollar : African American Consumerism in the Twentieth Century.
Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly 500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-sl...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
NYU Press,
1998.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title Page; Copyright Page; Contents; Tables; Acknowledgments; Introduction; 1 The Birth and Development of the African American Consumer Market, 1900-1940; 2 New World A-Coming: Black Consumers, 1941-1960; 3 African American Consumer Activism before and during the Civil Rights Era; 4 The Revolution Will Be Marketed: American Corporations and Black Consumers during the 1960s; 5 Blaxploitation and Big Business: American Corporations and Black Consumers during the 1970s; 6 A Tale of Two Markets: African American Consumers during the 1980s.
- 7 Epilogue: The Changing Same: American Corporations and Black Consumers during the 1990sAppendix: National Negro Business League Black Consumer Questionnaire, 1931; Notes; Selected Bibliography; Index; About the Author.