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Desegregating the Dollar : African American Consumerism in the Twentieth Century.
Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly 500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-sl...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
NYU Press,
1998.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly 500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-slavery America. Robert E. Weems, Jr., presents the first fully integrated history of black consumerism over the course of the last century. The World War I era Great Migration of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consu. |
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| Descripción Física: | 1 online resource (208 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780814784914 0814784917 0585324247 9780585324241 |