The interface : IBM and the transformation of corporate design, 1945/1976 /

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In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. W...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harwood, John, 1977-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Minneapolis, Minn. : University of Minnesota Press, ©2011.
Colección:Quadrant Book.
Temas:
Noyes, Eliot.
Rand, Paul, > 1914-1996.
International Business Machines Corporation > History.
International Business Machines Corporation.
Umschulungswerkstätten für Siedler und Auswanderer > Bitterfeld
Corporations > United States > History.
Industrial design.
Modern movement (Architecture) > United States.
Design.
Mouvement moderne (Architecture) > États-Unis.
industrial design.
design (discipline)
BUSINESS & ECONOMICS > Corporate & Business History.
BUSINESS & ECONOMICS > Infrastructure.
ARCHITECTURE > History > Contemporary (1945- )
Corporations.
Modern movement (Architecture)
Corporate Identity
Industriedesign
United States.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: the interface
  • Eliot Noyes, Paul Rand, and the beginnings of the IBM design program
  • The architecture of the computer
  • IBM architecture : the multinational counterenvironment
  • Naturalizing the computer : IBM spectacles
  • Conclusion : virtual paradoxes.

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