Purchasing behavior and personal attributes

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Massy, William F., Frank, Ronald Edward, 1933- (Autor), Lodahl, Thomas (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, University of Pennsylvania Press [1968]
Temas:
Motivation research (Marketing)
Consumer behavior.
Études de motivation (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Kaufverhalten
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • PREFACE
  • TABLE OF CONTENTS
  • TABLES
  • I INTRODUCTION AND PLAN OF THE STUDY
  • II THE DIMENSIONS OF PURCHASING BEHAVIOR
  • III FURTHER ANALYSIS OF PURCHASING BEHAVIOR DIMENSIONS
  • IV THE DESCRIPTION OF PERSONALITY AND SOCIO-ECONOMIC STATUS
  • V EXPERIMENTS ON THE ANALYSIS SAMPLE
  • VI RELATIONSHIPS BETWEEN PERSONALITY AND PURCHASING BEHAVIOR
  • APPENDICES
  • APPENDICES A TABLES
  • APPENDIX B THE EDWARDS PERSONAL PREFERENCE SCHEDULE
  • CONCLUSIONS
  • INDEX

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