Purchasing behavior and personal attributes
This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Massy, William F., Frank, Ronald Edward, 1933- (Autor), Lodahl, Thomas (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Philadelphia,
University of Pennsylvania Press
[1968]
|
Temas: | |
Acceso en línea: | Texto completo |
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