Purchasing behavior and personal attributes

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Massy, William F., Frank, Ronald Edward, 1933- (Autor), Lodahl, Thomas (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, University of Pennsylvania Press [1968]
Temas:
Motivation research (Marketing)
Consumer behavior.
Études de motivation (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Kaufverhalten
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