Purchasing behavior and personal attributes

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Massy, William F., Frank, Ronald Edward, 1933- (Autor), Lodahl, Thomas (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, University of Pennsylvania Press [1968]
Temas:
Motivation research (Marketing)
Consumer behavior.
Études de motivation (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Kaufverhalten
Acceso en línea:Texto completo
Descripción
Sumario:This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.
Descripción Física:1 online resource (174 pages) illustrations
Bibliografía:Includes bibliographical references (pages 164-168).
ISBN:9781512817850
1512817856

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