Advocacy : championing ideas and influencing others /

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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective?...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Daly, John A. (John Augustine), 1952- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven : Yale University Press, [2011]
Temas:
Branding (Marketing)
Social interaction.
Communication in marketing.
Stratégie de marque.
Interaction sociale.
Communication en marketing.
branding.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
BUSINESS & ECONOMICS > Management.
Communication.
Assertivité.
Relations humaines.
Influence sociale.
Marketing.
Créativité.
Wissensproduktion
Wissensvermittlung
Wissensmanagement
Markenpolitik.
Sozialer Kontakt.
Kommunikation.
Social interaktion.
Marknadskommunikation.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The politics of ideas
  • Communicate your idea with impact
  • Frame your message
  • Build your reputation, create a brand
  • Form alliances
  • Your idea is only as good as its story
  • Who's making the decision?
  • Network!
  • Timing is everything
  • Create persuasive messages
  • Make the idea matter
  • Make a memorable case
  • Demonstrate confidence
  • Steer meetings your way

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