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Shaping the industrial century : the remarkable story of the modern chemical and pharmaceutical industries /
"Alfred Chandler argues that only with consistent attention to research and development and an emphasis on long-term corporate strategies could firms remain successful over time. He details these processes for nearly every major chemical and pharmaceutical firm, demonstrating why some companies...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, MA :
Harvard University Press,
2005.
|
| Colección: | Harvard studies in business history ;
46. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- I. Overview. Differences, concepts, themes, and approach
- Evolving paths of learning. II. The Chemical industry. The major American companies
- The focused American companies
- The European competitors
- The American competitors. III. The pharmaceutical industry. The American companies: the prescription path
- The American companies: the over-the-counter path
- The American and European competitors
- Commercializing biotechnology. IV. Paths of learning. The three revolutions: industrial, information, and biotechnology.