The persuasive power of campaign advertising /

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The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors partic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ridout, Travis N., 1974-
Otros Autores: Franz, Michael M., 1976-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Temple University Press, 2011.
Temas:
Political campaigns > United States.
Advertising, Political > United States.
Publicité politique > États-Unis.
POLITICAL SCIENCE > Political Process > General.
SOCIAL SCIENCE > Media Studies.
Advertising, Political
Political campaigns
Valkampanjer > Förenta staterna.
Politisk reklam > Förenta staterna.
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The role of campaign advertising
  • The problem of persuasion
  • A brief primer on data and research design
  • How race context matters
  • How ad negativity and emotional appeal in ads matter
  • How receivers' characteristics matter
  • How ad coverage in news matters
  • The future study of ad effects.

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