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The persuasive power of campaign advertising /
The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors partic...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Temple University Press,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ridout, Travis N., |d 1974- | |
| 245 | 1 | 4 | |a The persuasive power of campaign advertising / |c Travis N. Ridout, Michael M. Franz. |
| 260 | |a Philadelphia : |b Temple University Press, |c 2011. | ||
| 300 | |a 1 online resource (x, 186 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeal in ads matter -- How receivers' characteristics matter -- How ad coverage in news matters -- The future study of ad effects. | |
| 520 | |a The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television n | ||
| 546 | |a English. | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
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| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Advertising, Political |z United States. | |
| 650 | 6 | |a Publicité politique |z États-Unis. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 650 | 7 | |a Valkampanjer |z Förenta staterna. |2 sao | |
| 650 | 7 | |a Politisk reklam |z Förenta staterna. |2 sao | |
| 700 | 1 | |a Franz, Michael M., |d 1976- | |
| 776 | 0 | 8 | |i Print version: |a Ridout, Travis N., 1974- |t Persuasive power of campaign advertising. |d Philadelphia : Temple University Press, 2011 |z 9781439903322 |w (DLC) 2010035516 |w (OCoLC)657270949 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctt14bt9nv |z Texto completo |
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