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The persuasive power of campaign advertising /

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors partic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ridout, Travis N., 1974-
Otros Autores: Franz, Michael M., 1976-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Temple University Press, 2011.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television n
Descripción Física:1 online resource (x, 186 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781439903346
1439903344
1439903328
9781439903322
9786613133847
6613133841