CEO-speak : the language of corporate leadership /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Amernic, Joel H. (Joel Henry), 1946-
Otros Autores: Craig, Russell
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Montréal [Que.] : McGill-Queen's University Press, 2006
Temas:
Chief executive officers > Language > Case studies.
Discourse analysis > Social aspects > Case studies.
Corporate culture > Case studies.
Chefs de direction > Langage > Études de cas.
Analyse du discours > Aspect social > Études de cas.
Culture organisationnelle > Études de cas.
LANGUAGE ARTS & DISCIPLINES > Linguistics > Sociolinguistics.
BUSINESS & ECONOMICS > Leadership.
Corporate culture
Discourse analysis > Social aspects
JSTOR-DDA
Chief executive officers > Case studies
Business communication > Case studies
Communication in management > Case studies
Corporate culture > Case studies
Multi-User.
Electronic books.
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Why the words of business leaders matter
  • Hyperbole and delusion at Enron
  • Framing Anderson
  • The gates to Microsoft : exploiting web sites
  • AOLTimeWarner : claiming the internet kingdom
  • IBM and the privileges of an internet soapbox
  • Constructing Jack Welch, GE's corporate chieftain incarnate
  • Disney's narrative as personality prism
  • Nortel's "Remarkable" letter
  • Three tenors in perfect harmony
  • Creating "North America's Railroad"
  • Towards greater accountability for CEO-speak
  • Appendices: Skilling and Lay's last letter to shareholders of Enron
  • Remarks of Joseph F. Berardino, managing partner/CEO of Anderson, to the US House of Representatives Committee on Financial Services, 12 December 2001
  • AOLTimeWarner's internet policy statement
  • General Electric's 1991 CEO letter to shareholders
  • Letter to stockholders, 1940 Walt Disney productions' annual report
  • Letter to stockholders, 1941 Walt Disney productions' annual report.

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