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The network is your customer : five strategies to thrive in a digital age /
"With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process for planning and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Haven [Conn.] :
Yale University Press,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Rogers, David L., |d 1970- | |
| 245 | 1 | 4 | |a The network is your customer : |b five strategies to thrive in a digital age / |c David L. Rogers. |
| 260 | |a New Haven [Conn.] : |b Yale University Press, |c ©2010. | ||
| 300 | |a 1 online resource (xx, 312 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 287-299) and index. | ||
| 505 | 0 | |a A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry. | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 520 | |a "With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process for planning and implementing a customer network strategy. Whether they sell shoes or news, software or healthcare, any business leaders who want to succeed in our digital age will find the answers they need in this book."--Publisher's description | ||
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| 650 | 0 | |a Business networks. | |
| 650 | 0 | |a Social networks. | |
| 650 | 0 | |a Digital media |x Social aspects. | |
| 650 | 0 | |a Digital media |x Economic aspects. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 2 | |a Social Support | |
| 650 | 6 | |a Réseaux d'affaires. | |
| 650 | 6 | |a Réseaux sociaux. | |
| 650 | 6 | |a Médias numériques |x Aspect social. | |
| 650 | 6 | |a Médias numériques |x Aspect économique. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Auctions & Small Business. |2 bisacsh | |
| 650 | 7 | |a Business networks. |2 cct | |
| 650 | 7 | |a Social networks. |2 cct | |
| 650 | 7 | |a Digital media |x Social aspects. |2 cct | |
| 650 | 7 | |a Digital media |x Economic aspects. |2 cct | |
| 650 | 7 | |a Strategic planning. |2 cct | |
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| 650 | 7 | |a Digital media |x Social aspects |2 fast | |
| 650 | 7 | |a Social networks |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Rogers, David L., 1970- |t Network is your customer. |d New Haven [Conn.] : Yale University Press, ©2010 |z 9780300165876 |w (DLC) 2010029162 |w (OCoLC)601349844 |
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