The network is your customer : five strategies to thrive in a digital age /

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"With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process for planning and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rogers, David L., 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven [Conn.] : Yale University Press, ©2010.
Temas:
Business networks.
Social networks.
Digital media > Social aspects.
Digital media > Economic aspects.
Strategic planning.
Social Support
Réseaux d'affaires.
Réseaux sociaux.
Médias numériques > Aspect social.
Médias numériques > Aspect économique.
Planification stratégique.
BUSINESS & ECONOMICS > Customer Relations.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
Business networks
Digital media > Social aspects
Social networks
Strategic planning
Acceso en línea:Texto completo
Descripción
Sumario:"With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process for planning and implementing a customer network strategy. Whether they sell shoes or news, software or healthcare, any business leaders who want to succeed in our digital age will find the answers they need in this book."--Publisher's description
Descripción Física:1 online resource (xx, 312 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 287-299) and index.
ISBN:9780300166019
030016601X
1283057867
9781283057868
9786613057860
661305786X

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