Where there are Asians, there are rice cookers : how "National" went global via Hong Kong /

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This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nakano, Yoshiko, 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hong Kong : Hong Kong University Press, ©2009.
Temas:
Honʼyaku iin shachū > Japan
Chinese University of Hong Kong > Art Museum
Kitchen appliances industry > Japan.
Strategic alliances (Business) > Japan.
Strategic alliances (Business) > China > Hong Kong.
Commercial products > Modification for export > China > Hong Kong.
Globalization > Economic aspects > Japan.
Globalization > Economic aspects > China > Hong Kong.
Cuisine > Appareils et matériel > Industrie > Japon.
Alliances stratégiques (Affaires) > Japon.
Alliances stratégiques (Affaires) > Chine > Hongkong.
Produits commerciaux > Adaptation à l'exportation > Chine > Hongkong.
Mondialisation > Japon.
Mondialisation > Chine > Hongkong.
BUSINESS & ECONOMICS > Industries > General.
BUSINESS & ECONOMICS > Economics > General.
Commercial products > Modification for export.
Globalization > Economic aspects.
International economic relations.
Kitchen appliances industry.
Strategic alliances (Business)
Reis
Export
Hausgerät
Handel
Globalisierung
Produktentwicklung
Hong Kong (China) > Foreign economic relations > Japan.
Japan > Foreign economic relations > China > Hong Kong.
China > Hong Kong.
Japan.
Essen
China
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgments; A Note to the Reader; Introduction; 1
  • Let's Take Our Rice Cookers to the World; 2
  • You Have to Diversify to Survive; 3
  • You Salarymen Can't Think Outside the Box!; 4
  • Water Flows Downward; 5
  • Pay in Hong Kong; Pick up in China; 6
  • What if We Can't Buy a Rice Cooker in Canada?; 7
  • Only They Would Know; Epilogue; Who's Who at Matsushita; Chronology; Notes; References; Index.

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