Status signals : a sociological study of market competition /

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Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the bas...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Podolny, Joel M. (Joel Marc)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, N.J. ; Woodstock : Princeton University Press, 2008, ©2005.
Colección:Princeton University Press e-book.
Temas:
Economics > Sociological aspects.
Markets > Social aspects.
Target marketing > Social aspects.
Market segmentation > Social aspects.
Social status.
Social networks.
Social values.
Cibles (Marketing) > Aspect social.
Segmentation du marché > Aspect social.
Statut social.
Réseaux sociaux.
Valeurs sociales.
social status.
BUSINESS & ECONOMICS > Green Business.
BUSINESS & ECONOMICS > Economics > General.
Soziales Netzwerk
Sozialstatus
Wirtschaft
Markt
Markt.
Märkt
Acceso en línea:Texto completo
Descripción
Sumario:Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the basic premise that status pervades the ties producers form in the marketplace, Joel Podolny shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producer's inventions.
Descripción Física:1 online resource (xvi, 287 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781400837878
1400837871

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