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Reinventing public service television for the digital future /

Once regarded as a system in decline, public service broadcasters have acquired renewed legitimacy in the digital environment, as drivers of digital take-up, innovators and trusted brands. Exploring this remarkable transformation, Reinventing Public Service Television for the Digital Future engages...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Debrett, Mary
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bristol, UK ; Chicago : Intellect, 2010.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Once regarded as a system in decline, public service broadcasters have acquired renewed legitimacy in the digital environment, as drivers of digital take-up, innovators and trusted brands. Exploring this remarkable transformation, Reinventing Public Service Television for the Digital Future engages with the new opportunities and challenges facing public service media, outlining the ways in which interactive technologies are now expanding the delivery of diverse goals and enhancing public accountability. Drawing on fifty interviews with media industry and academic specialists from four countries.
Descripción Física:1 online resource (253 pages)
Bibliografía:Includes bibliographical references (pages 219-236) and index.
ISBN:9781841503967
1841503967
1841503215
9781841503219