This little kiddy went to market : the corporate capture of childhood /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Beder, Sharon (Autor), Varney, Wendy, 1952- (Autor), Gosden, Richard, 1945- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Pluto, 2009.
Temas:
Child consumers.
Target marketing.
Corporate power.
Business and education.
Enfants consommateurs.
Cibles (Marketing)
Pouvoir économique.
Industrie et éducation.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
BUSINESS & ECONOMICS > Corporate Governance.
Business and education
Child consumers
Corporate power
Target marketing
Kind
Verbrauchererziehung
Jeunes consommateurs.
Éducation et mondialisation.
Cibles (marketing)
Industrie et éducation > États-Unis.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introduction
  • 2. Turning Children into Consumers
  • 3. Turning Play into Business (Wendy Varney and Sharon Beder)
  • 4. Branding Childish Identities
  • 5. Teaching Consumer Values
  • 6. Turning Schools into Businesses
  • 7. Making Schools Accountable
  • 8. Business Campaigns
  • 9. Made to Order
  • 10. Dumbing Down Future Citizens
  • 11. Teaching Corporate Values
  • 12. Privatising Schools
  • 13. Turning Schools into Markets
  • 14. Privatisation Proponents
  • 15. Controlling Wayward Children (Richard Gosden)

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