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Irresistible empire : America's advance through twentieth-century Europe /
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeat...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, Mass. :
Belknap Press of Harvard University Press,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : The fast way to peace
- The Service ethic : how bourgeois men made peace with Babbittry
- A decent standard of living : how Europeans were measured by the American way of life
- The chain store : how modern distribution dispossessed commerce
- Big-brand goods : how marketing outmaneuvered the marketplace
- Corporate advertising : how the science of publicity subverted the arts of commerce
- The star system : how Hollywood turned cinema culture into entertainment value
- The consumer-citizen : how Europeans traded rights for goods
- Supermarketing : how big-time merchandisers leapfrogged over local grocers
- A model Mrs. Consumer : how mass commodities settled into hearth and home
- Conclusion : How the slow movement put perspective on the fast life.