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Putting on appearances : gender and advertising /
A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Temple University Press,
1988.
|
| Colección: | Women in the political economy.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 020 | |a 1439904014 |q (electronic bk.) | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Barthel-Bouchier, Diane L., |d 1949- | |
| 245 | 1 | 0 | |a Putting on appearances : |b gender and advertising / |c Diane Barthel. |
| 260 | |a Philadelphia : |b Temple University Press, |c 1988. | ||
| 300 | |a 1 online resource (ix, 219 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 490 | 1 | |a Women in the political economy | |
| 504 | |a Includes bibliographical references (pages 197-211) and index. | ||
| 505 | 0 | |a Madison Avenue : method and madness -- The voices of authority -- The self observed -- Sex and romance -- Beauty status, social status -- The geography of beauty -- Woman in a man's world -- The accursed portion -- Beauty rituals -- A gentleman and a consumer. | |
| 520 | |a A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Sex role in advertising |z United States. | |
| 650 | 0 | |a Visual communication |z United States |x Psychological aspects. | |
| 650 | 0 | |a Imagery (Psychology) | |
| 650 | 2 | |a Imagery, Psychotherapy | |
| 650 | 6 | |a Rôle selon le sexe dans la publicité |z États-Unis. | |
| 650 | 6 | |a Communication visuelle |z États-Unis |x Aspect psychologique. | |
| 650 | 6 | |a Imagerie (Psychologie) | |
| 650 | 7 | |a imagery. |2 aat | |
| 650 | 7 | |a 05.31 publicity. |0 (NL-LeOCL)077592670 |2 bcl | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x General. |2 bisacsh | |
| 650 | 7 | |a Imagery (Psychology) |2 fast | |
| 650 | 7 | |a Sex role in advertising |2 fast | |
| 650 | 7 | |a Visual communication |x Psychological aspects |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Barthel, Diane L., 1949- |t Putting on appearances. |d Philadelphia : Temple University Press, 1988 |z 9780877226611 |w (DLC) 87020010 |w (OCoLC)16405121 |
| 830 | 0 | |a Women in the political economy. | |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctt14bt5nx |z Texto completo |
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