The persuadable voter : wedge issues in presidential campaigns /

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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for Amer...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hillygus, D. Sunshine
Otros Autores: Shields, Todd G., 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton ; Oxford : Princeton University Press, ©2008.
Temas:
USA > Präsident
Presidents > United States > Election.
Voting > United States.
Vote > États-Unis.
89.56 political communication.
SOCIAL SCIENCE > Media Studies.
Politics and government
Presidents > Election
Voting
Präsidentenwahl
Wahlkampf
Wahlverhalten
Wähler
Election campagnes.
Presidential candidates.
Controversies.
United States > Politics and government.
États-Unis > Politique et gouvernement.
United States
United States.
Acceso en línea:Texto completo
Descripción
Sumario:The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Vot.
Descripción Física:1 online resource (xv, 249 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 223-235) and index.
ISBN:9781400831593
1400831598
9780691133416
0691133417

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