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Communications media, globalization and empire /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Barnet, Herts, United Kingdom :
John Libbey Publishing Ltd, [2016]
©2016
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Globalization, media and empire: an introduction / Oliver Boyd-Barrett
- Cosmopolitans and conquistadors: empires, nations and networks / Graham Murdock
- Film and globalization / Toby Miller and Richard Maxwell
- Cyberspace, globalization and US empire / Oliver Boyd-Barrett
- Globalization, public service broadcasting and citizen responses / Granville Williams
- Regulating globalization: domestic response to international investment in China's media market / Jia Lin
- Xinhua News Agency and globalization: negotiating between the global, the local and the national / Xin Xin
- Localization strategies of international media companies: entering India in the 1990s / Geetika Pathania-Jain
- Transnational media and national vision: television in the liberalized India / Anshu Chatterjee
- Hispanic media globalization / Mercedes Medina
- Deregulation, privatization and the changing global media environment / Richard A. Gershon
- Global advertising in Asia: penetration and transformation of the transnational advertising agencies / Kwangmi Ko Kim
- Toward globalization or localization: multinational advertising in Eastern Europe / Izabella Zandberg
- Global corporations, global public relations / Liese L. Hutchison and John J. Pauly.